market LONDON

D I G E S>02

leading the sector

T ‘Half the world’ using tube

& buses annually

The number of passenger journeys on the

tube and London’s buses is set to hit an

all-time high of 3.4 billion a year – equivalent

to half the world’s population. >>

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Right now we are getting EUROPE

excited about the 2012 Mobiles add value

Olympic Games, of which to ooh advertising

we are a partner. >> Europe’s commuters

are increasingly likely

to react to out of home

commercial messages

due to the growing

connectivity offered by

Mike Moran mobile devices, according to new research

MANAGING DIRECTOR by CBS Outdoor International. >>